Rax Creative
Rax Creative is an independent marketing and brand consultancy specializing in content systems, messaging strategy, and storytelling. Led by Jackson Roman, a strategist with roots in editorial and brand development, we help founder-led teams and growing organizations clarify their voice and presence, sharpen their marketing, and build structures that scale.
Our work combines creative direction with insight-driven strategy. We bring together strong ideas, clean systems, and analytics-informed thinking to help brands communicate with purpose, consistency, and style.
Strategy first,
Creativity always.
Our Work
Rax Creative helps mission-driven teams clarify their message, sharpen their brand, and connect with the right audiences.
From foundational strategy to executional support, I bring together content, design, and insight-driven thinking to deliver real outcomes — whether that’s increased engagement, clearer positioning, or tools that scale with your team. Every project starts with curiosity and ends with clarity.
Clarity in complex moments.
Whether you're launching something new, evolving your identity, or building structure around your marketing for the first time, I help teams find clarity at key inflection points. My work bridges the gap between insight and execution — shaping strategy, voice, and brand systems that help you move forward with confidence. I often work with lean or founder-led teams, providing both creative direction and hands-on delivery that aligns with your long-term vision.
Every project starts by understanding what matters most: where you're headed, what’s working, and what’s standing in the way. I believe good marketing sharpens what’s already there. I help clients articulate their story, distill their value, and show up with more purpose and consistency across platforms, partners, and internal teams. My approach is systems-oriented, scalable, and designed to reduce the friction of creative work over time.
The goal isn’t just to make things look good… it’s to make them make sense. That might mean clarifying your messaging, mapping a content strategy, refining your brand framework, or building repeatable templates that take pressure off your team. Whatever the scope, I aim to bring structure, momentum, and creative intelligence to the table — so you can spend less time second-guessing and more time growing the thing you set out to build.
Our Services
Brand Strategy & Messaging
( 1 )
Website & Marketing Copy
( 2 )
Social & Content Systems
( 3 )
Creative Strategy & Insights
( 4 )